Archive for February, 2017

Liquor Outlets and Unaddressed Mail

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Are you a Liquor outlet and are not sure if catalogues or unaddressed mail are the right media channels to pursue?

Here are some facts and figures that might interest you:

22% of consumers (871,000 Kiwis) use catalogues or unaddressed mail as one of the main media for deciding which liquor outlet to visit, followed by internet research and newspapers.

Those New Zealanders aged between 40-49 years of age are 22x more likely than the average NZ population to use unaddressed advertising material ...

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