So you’re going to print something for your business. Before you even think about how you want it printed, you need to nail your design. The design will be doing all the work of catching attention and drawing your customers in, so don’t disregard it. A good rule of thumb is to spend about a third of your budget on design – a rough job on design will negate any of your investment in quality print and distribution.
There are several options for achieving a great design:
- DIY (DESIGN IT YOURSELF) IF YOU’VE GOT A CREATIVE STREAK, YOU COULD HAVE A GO AT DOING IT YOURSELF. Just make sure you read up thoroughly on preparing your document for print BEFORE you start. If you’re getting a friend to design it, make sure they’ve got a copy. Information on correct file setup can be found [here]. And click [here] for some great tips and design techniques.
- EMPLOY A DESIGNER. The country is full of them, and they range in charge per hour. Make sure you get a good estimate from them before you start. Once you’ve decided on your designer, give them a good brief. The more detail you can give in your brief at the beginning, the less time they’ll spend going back and changing things, and the less it will cost you. And make sure you proofread any text you supply thoroughly first – if you have to get your designer to make all the corrections, they’ll charge you even more.
- GET PRINTSAVER TO DESIGN IT FOR YOU. We can take your brief and supply a great design for you at competitive rates. Have a think about the questions we’ll need answered for a design brief below, and just give us an [email] or a call and we can talk you through the process.