Unaddressed mail is still going strong in New Zealand today even though we are firmly entrenched in the digital age. Letterbox marketing is maintaining it’s loyal followers and is why you should consider it an option for your business’ advertising.
The paper catalogue was the internet before the internet was born. While the sheer volume of mailers has declined, savvy retailers are still using catalogues to push their brands and make sales.
The combination of catalogues and e-commerce can be much more powerful and either channel alone. Catalogues scratch the itch that certain customers want, and they are a powerful brand engagement tool for all business genres.