The Power of The Letterbox for the Tourism Industry

The Power of The Letterbox for the Tourism Industry

Recent research has indicated that up to 73% of those planning an overseas holiday read catalogues before making a buying decision. As you can see, this is a powerful opportunity for the tourism business to tap into the power of letterbox advertising. In a world where...
7 Ways to Create A Successful Letterbox Marketing Campaign.

7 Ways to Create A Successful Letterbox Marketing Campaign.

7 Ways to Create A Successful Letterbox Marketing Campaign Letterbox Marketing is still one of the most effective ways to advertise in 2018.  According to The Catalogue Association, 90% of consumers value addressed and non-addressed mail over social media...
Liquor Outlets and Unaddressed Mail

Liquor Outlets and Unaddressed Mail

What do people use to choose their liquor purchases? Are you a liquor outlet and are not sure if catalogues or unaddressed mail are the right media channels to pursue? Here are some facts and figures that might interest you: 22% of consumers (871,000 Kiwis) use...
Getting your customers attention

Getting your customers attention

Attention Grabbing The media/ marketing environment is always changing, especially in the digital sense. Here, we look into ACA (Australsian Catalogue Association) research unveiling the truth behind the attention grabbing power of catalogues, flyers, and direct mail....