Creating a brochure for your own business is not easy. This is why some business owners choose to outsource the creation of their brochure design along with the printing and distribution too. If you want to create your own brochure design, or you simply want to be more involved in the designing process, then here are some key points to remember.
The first thing to consider for your brochure design is your purpose. What kind of brochure do you need? Is this your first time publishing brochures for your business? Some businesses need simple, one-page brochures because they only have one product or service to market. Some, on the other hand, need to present more information because they have plenty of products or services. If this is your first time publishing a brochure, then you need to design one that encapsulates everything about your business in a few short direct points. If this is a supplement to previous brochures, however, then you might just want to talk about your latest innovations or new products or services.
When thinking about your purpose, also put yourself in your readers’ shoes before doing your brochure design. Think about the different circumstances in which a prospective client may chance upon your brochure and read it. If the reader hasn’t heard of your business before, does your brochure summarize what your business is and does it have contact numbers? If the reader has had transactions with your business several times already, does your brochure offer something new?
When thinking of what to put in your brochure, always keep in mind that simple statements work best. More often than not, brochure readers do not have the time and energy to actually focus on and engage their brains in the brochure they are reading, so you might want to get your message across clearly the first time they read your statement. Choosing to write in bullets or numbers is often preferred, because this format is much easier to read and understand as compared to lengthy paragraphs.
In order for your brochure design to be attention grabbing, you need to use great photos that summarize what you want to say or that stand for what your business can do for the clients. Real life photos are more advisable than cartoons or graphics. If you are using pictures of people, then it’s better to choose ones that reflect positive emotions.
For example, if your business is pest control, consider using pictures of families happy about their finally pest-free home – thanks to your business, instead of pictures of a mom or a dad stressing about pests.
Overall, just keep in mind that the brochure design you are creating will be the basis for people’s first impression on your business. Make sure that it gets and sustains the attention of people by making it beautiful, interesting and easy to understand. If you create a brochure that is effective, it will certainly work wonders for your business.