Letterbox Marketing Is Still A Great Option For Advertising
Letterbox Marketing is still one of the most effective ways to advertise in 2021 and according to The Catalogue Association, 90% of consumers value addressed and non-addressed mail as a way of receiving advertising.
In this blog post, we look at how to make your leaflet or flyer get the attention of your target audience.
1. Know Your Audience
If you’re about to advertise, then you probably have a fair understanding of what your target audience looks like. Make sure you get to know them well before starting on your brochure. Are they male/female? How old are they? Do they live in Auckland or all over NZ? Keep digging and get specific, this will help with your design and targeting of your advertising material. Are you still not 100% sure what you’re audience looks like or loves? Then why not try a survey amongst friends and family, or within a facebook group in your industry, we like Mailchimp’s survey feature.
3. A Stand Out Headline
4. Call To Action
- A no-obligation offer – remove or reduce the risk. This gives people the confidence to buy, in other words “try us, you’ll like us”.
- Tell the customer what they need to do. “Go online to redeem 20% off”, “Send in this coupon to get your sample”, “Call now for a free no obligation quote”.
- Encourage them to respond straight away, i.e. “This deal is only available while stocks last”.
5. Be Memorable
6. Find a Reputable Printer & Distributor
Check out what some of our customers have had to say from their letterbox marketing campaigns:
“Our last flyer drop had one of the highest lead generation rates than any flyers we have done before. We measure this by the 0800 number and people who mention on the website enquiry form that it prompted them to seek Caci.” Melissa Bailey – Marketing Account Manager, Caci Clinic.
“15 years ago we got 42 hot leads from our first advert, it changed the way I viewed direct mail”. Mark Ralph – CEO, TimberTECH.