What do people use to choose their liquor purchases?
Are you a liquor outlet and are not sure if catalogues or unaddressed mail are the right media channels to pursue?
Here are some facts and figures that might interest you:
22% of consumers (871,000 Kiwis) use catalogues or unaddressed mail as one of the main media for deciding which liquor outlet to visit, followed by internet research and newspapers.
Those New Zealanders aged between 40-49 years of age are 22x more likely than the average NZ population to use unaddressed advertising material when deciding where to go and buy liquor.
Those aged 30 – 39 are 20x more likely to use unaddressed mail to help them decide where to purchase their liquor.
New Zealanders who earn between $80,000 – $100,000 per annum are the most likely to be using unaddressed advertising (a big 24x higher than the general population) when deciding where to purchase their liquor from.
As you can see from the above information and statistics, a large majority of NZ individuals turn to unaddressed mail and catalogues when deciding on which liquor outlet to buy their liquor from. Investing some of your marketing budget into unaddressed mail, could be one of the best decisions you have ever made.
If you feel that unaddressed advertising may work for your business, contact Printsaver today for a free quote.
Statistics from ACA Industry Report 2015/2016