Is the letterbox a marketers best friend?

Is the letterbox a marketers best friend?

Next to actual sales, there’s nothing more important in brand marketing than loyalty. Keeping a customer happy, confident and engaged in your brand takes regular communication, a strong emotional bond and a lengthy presence in the home – which is where the letterbox...
Liquor Outlets and Unaddressed Mail

Liquor Outlets and Unaddressed Mail

What do people use to choose their liquor purchases? Are you a liquor outlet and are not sure if catalogues or unaddressed mail are the right media channels to pursue? Here are some facts and figures that might interest you: 22% of consumers (871,000 Kiwis) use...